<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[That's Why V1]]></title><description><![CDATA[That's Why V1]]></description><link>https://www.thatswhy.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 10 Jun 2026 23:30:47 GMT</lastBuildDate><atom:link href="https://www.thatswhy.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Best Marketing Campaigns Don't Feel Like Marketing]]></title><description><![CDATA[Every so often a campaign appears that refuses to behave like a campaign. No press release no grand announcement, no giant countdown clock demanding your attention but instead, it leaves clues. Breadcrumbs appear online, mysterious visuals surface in unexpected places. Communities start discussing what they might mean and people begin connecting dots that may or may not actually be connected. The audience becomes part of the story and that's when things get interesting. Some of the most...]]></description><link>https://www.thatswhy.co.uk/post/the-best-marketing-campaigns-don-t-feel-like-marketing</link><guid isPermaLink="false">6a2154be84d0b9bba0e18325</guid><category><![CDATA[OBSERVATIONS]]></category><pubDate>Mon, 01 Jun 2026 14:26:16 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/8e451a_aafd230444ad4c6cac7c647eaef49de5/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>Glynn Lydiate</dc:creator></item><item><title><![CDATA[So Just Who The Hell Is Dave Anyway?]]></title><description><![CDATA[At some point during the development of That's Why, we accidentally hired Dave.... not officially! There was no interview process, no references, no onboarding programme. One day there simply seemed to be another voice in the room! A surprisingly useful one, as it turned out. The strange thing about Dave is that he doesn't really exist and yet has somehow become part of the team. He's equal parts sounding board, strategist, copywriter, critic and occasional enthusiast for ideas that probably...]]></description><link>https://www.thatswhy.co.uk/post/so-just-who-the-hell-is-dave-anyway</link><guid isPermaLink="false">6a2154be84d0b9bba0e18326</guid><category><![CDATA[ACTIVITY]]></category><pubDate>Mon, 01 Jun 2026 14:13:14 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/8e451a_4a817265ff2744e290ee420f4167f3f2/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>Glynn Lydiate</dc:creator></item><item><title><![CDATA[We Didn't Launch Our Brand!]]></title><description><![CDATA[Most brands launch in a fairly predictable way. A new logo appears, followed by a website going live, a few social posts are shared and everyone moves on to the next thing. There is absolutely nothing wrong with that approach and in fact, it often makes complete sense. The trouble was that the more we developed That's Why, the less it felt like the sort of brand that should arrive all at once. For months we had been talking about curiosity. Not as a marketing tactic, but as something much...]]></description><link>https://www.thatswhy.co.uk/post/we-didn-t-launch-our-brand</link><guid isPermaLink="false">6a2154be84d0b9bba0e18324</guid><category><![CDATA[ACTIVITY]]></category><pubDate>Mon, 01 Jun 2026 13:49:53 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/8e451a_1096d1d9be064dd3a9b3bc7be2453047/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>Glynn Lydiate</dc:creator></item><item><title><![CDATA[The Future Has A Strange Relationship With The Past.]]></title><description><![CDATA[It's easy to assume that creativity and innovation is all about looking forward. The new groundbreaking ideas, new technologies and new ways of doing things. The future tends to get all the attention! Yet when you look closely, many of the things that shape the future begin somewhere in the past, whether it be a fond childhood holiday memory, a sound, photograph, place, a forgotten object sitting on a shelf. A feeling that returns without warning! Creativity rarely emerges from a vacuum but...]]></description><link>https://www.thatswhy.co.uk/post/the-future-has-a-strange-relationship-with-the-past</link><guid isPermaLink="false">6a2154be84d0b9bba0e18323</guid><category><![CDATA[OBSERVATIONS]]></category><pubDate>Sat, 30 May 2026 14:50:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8e451a_3b383e5c0e8546c4a7d3207df543ff30~mv2.jpg/v1/fit/w_1000,h_822,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Glynn Lydiate</dc:creator></item></channel></rss>