OBSERVATIONS

Every so often a campaign appears that refuses to behave like a campaign. No press release no grand announcement, no giant countdown clock demanding your attention but instead, it leaves clues. Breadcrumbs appear online, mysterious visuals surface in unexpected places. Communities start discussing what they might mean and people begin connecting dots that may or may not actually be connected. The audience becomes part of the story and that's when things get interesting. Some

It's easy to assume that creativity and innovation is all about looking forward. The new groundbreaking ideas, new technologies and new ways of doing things. The future tends to get all the attention! Yet when you look closely, many of the things that shape the future begin somewhere in the past, whether it be a fond childhood holiday memory, a sound, photograph, place, a forgotten object sitting on a shelf. A feeling that returns without warning! Creativity rarely emerges fr